Digital Hot Shots S3E2 I YouTube dokumenty, TikTok bomby, Superbowl 2020 a ďalšie novinky

Jan 28, 2020 · 10m 34s
Digital Hot Shots S3E2 I YouTube dokumenty, TikTok bomby, Superbowl 2020 a ďalšie novinky
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Google: 0:25 Zmena toho ako vyzerajú reklamy vo vyhľadávaní https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-guidelines 1:16 Najnovšie obmedzenia od Google https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/ 1:53 YouTube ide produkovať viac dokumentov a vlastnej tvorby https://www.adweek.com/tv-video/youtube-will-double-its-original-programming-in-2020-focusing-on-documentaries/ 2:31 The Clorox, firma,...

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Google:
0:25 Zmena toho ako vyzerajú reklamy vo vyhľadávaní
https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-guidelines
1:16 Najnovšie obmedzenia od Google
https://www.adweek.com/programmatic/google-is-about-to-make-life-harder-for-mobile-marketers-with-new-measurement-restrictions/
1:53 YouTube ide produkovať viac dokumentov a vlastnej tvorby
https://www.adweek.com/tv-video/youtube-will-double-its-original-programming-in-2020-focusing-on-documentaries/
2:31 The Clorox, firma, ktorá si zohnala influencerov, ktorí jej budú pomáhať s obsahom a reklamami
https://digiday.com/marketing/influencer-advisory-board-clorox-changing-youtube-advertising-strategy/
Facebook:
3:40 Facebook: nové video štatistiky a tipy
https://newsfeed.cz/facebook-spousti-nove-video-statistiky-a-tipy/
4:34 Instagram začal testovať správy aj v desktop verzií
https://www.theverge.com/2020/1/14/21063269/instagram-web-dm-test-launch-browser-access-messages-facebook
4:57 Instagram pridáva nový spôsob, ako nájsť a zdieľať príbehy, ktoré uvádzajú váš profil
https://www.socialmediatoday.com/news/instagrams-adding-a-new-way-to-find-and-share-stories-that-mention-your-pr/570888/
TikTok:
5:35 Nascar upaľuje po TikToku
https://www.adweek.com/digital/nascar-sets-a-fast-pace-in-its-first-three-months-on-tiktok/
Marketeris:
6:58 Šéfom poroty je Pavel Hacker, registrácia končí 3. februára
https://www.digitalpie.sk/
Zaujímavosti:
7:44 Netflix sa stal top značkou v UK
https://www.marketingweek.com/netflix-overtakes-aldi-top-uk-brand/
7:54 Nová kampaň GNC - snaha o zmenu vnímania
https://www.adweek.com/brand-marketing/new-marketing-campaign-gnc-vitality/
9:09 Superbowl 2020 reklamy
https://www.businessinsider.com/super-bowl-2020-all-the-commercials-that-will-run-in-2020-1#planters-22
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