Description
In this episode of the DIG Official Podcast, Dr. Bob Dee sits down with Evan Lazarus, founder of Simple Impact Media, to discuss the real reasons why some dental practices struggle with marketing while others see massive success. Evan breaks down why throwing money at advertising doesn’t always yield results, how internal business inefficiencies can sabotage growth, and what key performance indicators (KPIs) every dentist should track to make marketing work. Whether you’re a seasoned practitioner or a new dentist looking to grow your practice, this episode will change the way you think about marketing, patient acquisition, and practice management.

Episode Highlights
Why some dental practices fail with marketing, and why others thrive The biggest misconception dentists have about patient acquisition How internal inefficiencies, such as scheduling and phone handling, impact marketing success The importance of knowing your numbers and tracking key performance indicators Common mistakes practices make when it comes to treatment acceptance and patient retention How a well-run practice can grow revenue without spending more on marketing The difference between working harder and working smarter in a competitive dental industry

Personal Passions
Evan Lazarus shares his passion for helping dental practices unlock their full potential by focusing on business fundamentals. With a background in finance and business operations, Evan approaches dentistry like any other industry—by focusing on numbers, efficiency, and smart investments. His commitment to helping dentists understand their own businesses, rather than just selling them marketing services, is what sets him apart. Dr. Bob Dee also shares his dedication to helping younger dentists navigate the business side of dentistry. He emphasizes the importance of patient trust, compassionate care, and understanding the financial side of running a practice in today’s competitive environment.

Podcast Vision
This podcast aims to provide dentists with valuable insights that go beyond clinical knowledge. While technical skills are critical, understanding business, marketing, and patient management is just as important for building a thriving dental practice. The DIG Official Podcast will continue to bring industry leaders, marketing experts, and practice management professionals to share actionable insights that dentists can apply immediately.

Key Takeaways
Marketing is an investment, but it only works if your practice is set up for success.
Understanding your KPIs (new patient reappointment rate, treatment plan acceptance, revenue per patient) is critical.
Poor phone handling, weak scheduling systems, and high no-show rates can make even the best marketing fail.
Retaining existing patients is more profitable than constantly acquiring new ones.
Before spending more on advertising, dentists should optimize their internal processes for patient flow and case acceptance.
he most successful practices are those that invest in their teams and create a patient-centered experience.
Data-driven decision-making can help dental offices grow significantly without increasing marketing budgets.


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