Discover Your Social Legacy and Become More Intentional, More Human in Your Life with McCann Worldgroup, China CEO Emily Chang
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Emily Chang wants to be a positive force for change in the world. The McCann Worldgroup, China CEO has already set a practical, yet powerful plan in motion with her...
show moreAbout Emily
Emily Chang is a true change-maker, having catalyzed a turnaround for McCann Worldgroup, China in just over a year. She has always positioned creativity and innovation at the center of her business strategy. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem. Her teams were credited with tripling digital tender across stores, helping open the Starbucks Shanghai Roastery, and launching the brand’s delivery program. Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China. Prior to IHG, she worked for a combined 15 years at Procter & Gamble and Apple. In 2022, she was awarded “Women to Watch Greater China” by Campaign Asia, one of the most prestigious awards in the marketing and advertising industry. Emily sits on the board of SOS Children’s Villages, and is the author of the best-selling book “The Spare Room,” also the topic of her first TEDx Talk. She is married and has a daughter, along with a dog and a pygmy hedgehog.
Instagram: @thespareroom.emilychang
Facebook: @thespareroom.emilychang
LinkedIn: Emily Chang
Website: social-legacy.com
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Author | Jeanne Sparrow |
Organization | Jeanne Sparrow |
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