Watch Here: https://youtu.be/Rs3517tMrKY

About the Guest(s):
Jules Brenner is a dynamic entrepreneur and the founder of Industrial Succession, a company specializing in the acquisition and roll-up of industrial manufacturing businesses in California. With a background in mechanical and aerospace engineering from Brooklyn, New York, Jules has a unique blend of technical and business acumen. His career spans roles in industrial technology and software for electric vehicle systems, emphasizing business development. He brings a fresh perspective to traditional manufacturing businesses, aiming to modernize operations and implement technology to drive growth.

Summary:
In this episode of the How2Exit podcast, Ronald Skelton talks with Jules Brenner, founder of Industrial Succession, about his industrial roll-up strategy targeting metal fabrication companies in California. Jules shares his journey from Brooklyn to California, how his background in industrial technology and software development led him to mergers and acquisitions, and why he saw untapped potential in manufacturing despite industry skepticism. He discusses key themes like operational improvements, retaining institutional knowledge, and the strategic advantages of growing in California, despite regulatory challenges, with a vision to scale his company into a major West Coast player. 

Key Takeaways:

• Contrarian Thinking in M&A: Jules emphasizes that sometimes going against conventional wisdom, such as investing in manufacturing or focusing on California, can reveal significant opportunities.
• Importance of Process and Technology: Modernizing traditional manufacturing businesses with updated processes and technology can lead to remarkable efficiency gains and scalability.
• Retaining Institutional Knowledge: Ensuring that critical knowledge from outgoing owners is retained within the company is vital for a smooth transition and continued success.
• Strategic Location Benefits: Despite California's regulatory and cost challenges, its substantial industrial base and infrastructure needs present unique growth opportunities.
• Diverse Industry Exposure: Diversifying the customer base across different sectors like infrastructure, defense, and medical can mitigate risks and stabilize revenue streams.

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Contact Jules on
Linkedin: https://www.linkedin.com/in/jules-brenner/
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