Can you apply principles of networking to your existing marketing and advertising campaign? Is it possible to avoid "networking" but still get its outside referrals anyway? Can you squeeze more out of what you're already doing and spending? Well, don't turn off this episode! At least not yet. Yes, Frank tackles the taboo subject of networking as he covers WHY it's so hard, why it seldom gets the results you wish and how it is misused by nearly every practice owner, community outreach rep and staff marketer. Having cashed in on a simple change in how doctors network, Frank explains his discovery on how to use a simple networking concept to get in front of and influence an unlimited audience, and you don't even have to do it face-to-face! Tune in now and learn how to do this immediately!