In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways.

The latest episode of Startups in Focus features Carlos Espinal and Felix Martinez from Seedcamp, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication.

Go to eu.vc for our core learnings and the full video interview 👀

Chapters:

00:35 Founders' Backgrounds and Journey
02:42 Lessons Learned from Previous Startups
04:59 The Birth of Rasael
07:35 Understanding Rasael's Product 
10:08 WhatsApp as a Business Platform
12:59 Platform Risks and Meta's Incentives
16:00 Global Adoption of WhatsApp
18:37 WhatsApp's Role in Business Functions
20:52 Navigating Multiple Messaging Platforms
23:25 Global Customer Insights
23:41 The Dominance of WhatsApp
24:12 Trust and Confidentiality
25:12 WhatsApp's Strategic Development
26:42 Regional Messaging Preferences
27:10 Navigating Multiple Channels
31:07 WhatsApp Business Platform
32:41 Compliance and Data Management
37:01 Future of WhatsApp Integrations
44:28 Conclusion and Contact Information