Earth911 Podcast: Beni's Sarah Pinner on Making Shopping for Reused Clothing Fashionable

Dec 9, 2022 · 35m 23s
Earth911 Podcast: Beni's Sarah Pinner on Making Shopping for Reused Clothing Fashionable
Description

The clothing we wear is a source of carbon emissions and landfill waste. Sarah Pinner, cofounder and CEO of Beni, introduces a new plugin for Google’s Chrome and Apple's Safari...

show more
The clothing we wear is a source of carbon emissions and landfill waste. Sarah Pinner, cofounder and CEO of Beni, introduces a new plugin for Google’s Chrome and Apple's Safari browsers that helps shoppers find reused alternatives to new clothing. Beni makes thrift shopping easy with digital helping hand, and the team is working to add environmental impact information to make choosing the lowest-impact option simple. Reusing clothing is an important step to reducing our carbon and waste footprint. And, according to GlobalData, a research firm, reuse shopping has grown from almost no revenue in 2012 to $14 billion in 2021, it’s projected that it will reach $51 billion by 2026. Shoppers need a guide to the exploding world of clothing reuse options. Sarah also shares her ideas about how to transform thrift clothing into a meaningful, hot topic to make more popular with all generations.

The World Economic Forum reports that the fashion industry emits up to 10% of annual human emissions, though other estimates run as low as two percent. McKinsey & Co. says that less than one percent of the cotton produced annually is recycled and suggests that keeping global warming below 1.5 degrees Celsius requires we make clothes last longer and embrace reuse and rental programs. Reusing clothing is an important step to reducing our carbon and waste footprint. We’ve been testing the Beni plugin, which can understand what product you are looking at on an Ecommerce site and suggest reuse alternatives from other sites. Beni takes the shopper to the reuse site with a single click, keeping the original window open so it is easy to compare. You can learn more about Beni at https://www.joinbeni.com/
show less
Information
Author Mitch Ratcliffe
Organization Earth911.com
Website earth911.com
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search