Earth911 talks with author and business advisor David Radlo, an early and successful advocate for sustainable practices about building a sustainable business and connecting with customers who share your company's environmental values. He built premium organic egg brands at Born Free, Farmer’s Best, and Egg-Land’s Best and has lectured at Tufts University and New York University’s Stern School of Business. His new book, Principles of Cartel Disruption, explores how to break down the barriers to new forms of business. It’s a skill we need to master to break petrochemicals’ hold on the economy.

David shares his experience and provides ideas about how customers can lead the reinvention of the economy. His ideas are also useful for marketing people thinking about building a long, trusting relationship with customers. His Sustainable Leadership and Disruptive Growth podcast is a great resource for business leaders.

You can learn more about him and his new book at www.davidradlo.com.