Earth911 Podcast: Scott Lively on the Future of Beef and Meat Labeling
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Description
Scott Lively is the co-founder of the largest organic and grass-fed beef producer in the United States, Raise American, and is the author of a new book, For the Love...
show moreScott’s book also details many misleading marketing claims made around beef, from the vague use of terms like “organic” and “Angus,” that are often used to justify higher costs. His book is a useful guide to seeing through marketing claims about beef and explains some potential paths to a less harmful meat industry. You can find For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat at Amazon and local bookstores.
Editor's note: This episode covers a controversial topic that reflects each our opportunities to make a difference, environmentally and ethically; we urge to listen with an understanding that many people who still eat meat are seeking less environmentally impactful options.
Information
Author | Mitch Ratcliffe |
Organization | Earth911.com |
Website | - |
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