In 2022, Elsa launched The Writer’s Tribe Talk Show, an audio & video podcast for authors & a line of author merchandise in her Writer’s Tribe Store with clothing and more for authors & aspiring authors. Elsa also created three lines of apparel, accessories, & home decor: EKS Store with show & first responder merchandise, iGoodhuman, and Very Sweary Stuff. As of 2022, she is the current Vice President of the Connecticut Authors & Publishers Association.