In this conversation, DeDee Cai shares her journey as the founder of Fit to Profit and managing director of the Sarasota Tampa chapter of e-Women Network. She discusses the importance of self-worth, personal responsibility, and community in achieving success. Dee Dee reflects on her own experiences with burnout and transformation, emphasizing the need for women to support each other and take charge of their lives. The discussion also touches on the challenges of the traditional American dream and the role of technology in modern entrepreneurship.
takeaways

• CEOs need to be physically and spiritually fit to be profitable.
• Self-worth is crucial for success and fulfillment.
• Taking responsibility for one's life is essential for growth.
• Personal transformation often comes from difficult experiences.
• The traditional American dream may not align with personal happiness.
• Community and networking are vital for entrepreneurial success.
• Feedback is more valuable than failure; it's a learning opportunity.
• Women entrepreneurs can achieve significant financial success together.
• Building connections is fundamental to business success.
• It's important to seek help and have honest conversations about well-being.

Sound Bites

• "This is not the American dream."
• "We can create our own economy."
• "I'm just a message away."

About Dedee Cai
​Dedee Francois is the founder and CEO of Fit To Profit, a transformational coaching practice that helps women entrepreneurs build wealth without compromising their well-being. After leaving a successful corporate career and navigating the challenges of running a family-owned restaurant, Dedee discovered the power of mindset, self-care, and purpose-driven leadership. Her personal journey—from burnout and grief to empowerment and clarity—inspired her to create a holistic coaching approach rooted in business strategy, cognitive science, and emotional resilience. Through Fit To Profit, Dedee guides women to align their self-worth with their net worth, helping them thrive both personally and professionally.

About - Fit To Profit
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About Philippa Bagley
I’m a Professional Speaker and Therapist with a diverse background that includes military service and teaching.Like many people, I grew tired of corporate life and retrained in a range of therapies.
Now, I combine my extensive qualifications to assist individuals and organisations in boosting their communication, connection, and confidence. This enables them to make a significant impact on the world.I am passionately committed to mentoring clients, helping them overcome issues related to confidence, anxiety, and trauma, unlocking their potential, achieving their highest goals, and building mental resilience.