Welcome to this episode of unlikely leadership and today we're going to be talking to Mimi Lettunich. Mimi is a serial entrepreneur and the Founder, President, and Executive Creative Director at 24/7. 24/7 is an agency that reimagines how customers experience brands and how brands use experiences to grow their business. Now I'm talking about a broad range of authentic branding for clients like at&t and Warner Brothers and backcountry and Oregon Parks and Recreation and Nike and Apple and Starbucks and Google and the NFL and others. But she also has had this very, very rich life having grown up on a cattle ranch and being able to do work and supporting different kind of philanthropic efforts and cultural and community efforts spanning from Peru to Africa. Please stay tuned after the guest discussion for skill highlights. www.AmplifyVoices.io About our guest: Mimi Lettunich is a serial entrepreneur and the founder, president and executive creative director at Twenty Four 7, a creative agency that reimagines how customers experience a brand, and how brands use experiences to grow their business. A seasoned strategist and advocate for testing new ideas, she brings an “anything is possible” mentality to business and creative. Mimi and her team strategically connect people with brands in unique ways, translating consumer passions into authentic brand loyalty for clients like AT&T, Warner Brothers, Backcountry, Oregon Parks & Recreation, Nike, Apple, Starbucks, Google, the NFL, and others. Mimi’s deep curiosity, endless drive, and comfort with risk are rooted in her early relationships and mentorship from her parents who embodied hard work and inherent kindness. Growing up on a cattle ranch reinforced a “One Life” approach for Mimi, which she is passionate about and promotes in her leadership style.  A believer that giving back is essential, Mimi focuses her efforts on underserved communities where love and a sense of belonging are missing fundamentals.  She serves in her hometown of Portland, Oregon, all over the US and in many countries around the world with a special emphasis on minorities in broken homes or other compromising situations, supporting organizations and nonprofit groups: Quechua Benefit Peru, Casa Chapi Primary/Secondary School Peru, Campaign for Female Education African countries, Edison High School Portland, Rosemary Anderson High School Portland, Saparingo Primary School Kenya, Big Brother Big Sister, Tabor 100, the Africa Foundation, and numerous orphanages around the world.  Mimi also recently co-founded Great Big Owl, an accelerator program created to help small businesses with strategy and brand marketing. GBO was created to combine Entrepreneurial Spirit with their dedication to making the world a better place.  As profits build in the organizations, GBO will contribute 50% to further fund their philanthropic efforts. One of the first companies to take advantage of the incubator is the female-led, bespoke skincare line called Untamed Humans.