Ep. 1- Building a Scrappy ABM Mindset l Recorded on The Start Up Executive

Jul 17, 2023 · 1h 17m 7s
Ep. 1- Building a Scrappy ABM Mindset l Recorded on The Start Up Executive
Description

What's the benefit of being the least knowledgeable person in a room? It exposes you to the greatest opportunities for learning in your career. In this episode, Mason Cosby discusses...

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What's the benefit of being the least knowledgeable person in a room? It exposes you to the greatest opportunities for learning in your career.

In this episode, Mason Cosby discusses the advantages of surrounding yourself with a diverse range of networks, which can eventually lead to finding your tribe. He also recommends intentionally building a network on LinkedIn by sending out connection requests to targeted accounts and writing one's own obituary to live life in a way that aligns with career goals.

Mason started as an account executive at a parenting magazine in Mississippi before transforming into a marketing director for a FinTech company in the B2B tech SaaS space. He emphasizes the importance of accountability and the lifetime value of a customer.

His journey wasn't as smooth as it sounds; he was laid off due to the pandemic. But he sees every setback as a chance to stand taller and grow stronger, and he shares how he spent his time self-educating to make himself more employable.




Show Highlights:

1:44 A background on Mason's business


4:21 The first job that led to Mason's growth as a marketer

7:55 You're held accountable for the lifetime of the customer
1

4:48 When Mason realized the importance of dedicating himself to self-education

20:15 Benefits of learning account-based marketing in the agency world

21:41 Difference between account-based and scrappy account-based marketing

23:08 ABM is not a strategy, it is a mindset

24:13 Why it's good to start your account-based program without any technology

34:31 The reason why sales and marketing are not aligned together

40:58 The 30, 60, and 90-day review with sales assembly

47:16 What should be the goal of every marketer in the first 90 days

48:13 Ways how to effectively track your success

52:10 Getting into the minds of people despite lack of experience as a CRO

56:14 How the LinkedIn community can help you find your tribe

58:55 The blessing of being the dumbest person in a group

1:08:10 Alternatives to starting a podcast and a script for how to reach out to cool people

1:14:14 Why it helps to start writing your obituary now




LINKS MENTIONED

Connect with Mason Cosby on:

LinkedIn: https://www.linkedin.com/in/masoncosby/


TikTok: https://www.tiktok.com/@marketingmason

The Marketing Ladder Podcast: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333

Hero on a Mission: A Path to a Meaningful Life by Donald Miller
:

https://www.amazon.com/Hero-Mission-Path-Meaningful-Life/dp/1400226945
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Author Mason Cosby
Organization Mason Cosby
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