How do you market an American movie for an international audience? On the first episode of Seen on Screen, Rotten Tomatoes Awards Editor Jacqueline Coley sits down with Raheem Dawson, who's got one of the coolest jobs in Hollywood at NBCUniversal.

From marketing films internationally to his early aspirations of becoming a music video director, Raheem shares his evolving relationship with movies. Discover his passions, the influences that have helped to guide his path, and the moments that defined both his life and career journey.