Baader-Meinhof phenomenon
The false belief that something occurs more frequently than it actually does is known as the Baader-Meinhof phenomenon. This frequently happens when we pick up new knowledge. All of a sudden, it appears like this new event is happening more often, yet all that has changed is our awareness of it.
Baader-Meinhof phenomenon, for instanceLet's say you decide to purchase a car and you have your heart set on a particular blue model. You notice that blue color everywhere you go during the following few days. All of a sudden, it seems like every single person drives a car that color.

In reality, there’s no increase in occurrence. It’s just that you’ve started to notice it.
Why is your brain playing tricks on you? Don’t worry. It’s perfectly normal. Your brain is simply reinforcing some newly acquired information. 

When one partner becomes newly aware of a concept or issue—such as communication styles, emotional needs, or behaviors—they may start noticing related signs and patterns more frequently. This heightened awareness, fueled by selective attention and confirmation bias, can lead to changes in perception and behavior within the relationship. While this can sometimes bring positive changes by prompting important conversations or increasing empathy, it can also lead to misunderstandings, overreactions, or unnecessary conflict if the awareness is based on misinterpretation or amplified concerns. In relationships, it's essential to balance new insights with open communication and self-awareness. Partners should strive to understand their own cognitive biases and discuss their perceptions with each other, ensuring that the Baader-Meinhof effect enhances rather than hinders the relationship. By doing so, couples can use this phenomenon as a tool for growth and deeper connection rather than a source of tension.

BaaderMeinhofPhenomenon
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