How do you take your skills from a traditional career and transform them into the core of a monetizable business? How do you mine the experience, contacts and the tacit knowledge you’ve built up over years into value-adding assets Day One?

And how do you find creative and enterprising ways to take care of important parts of the business, but that you really hate or aren’t good at?

In this episode, journalist, author and media business founder Elizabeth MacBride, talks about how she leveraged her prior career, raised founder-fit funding, resourcefully navigated tough challenges and negotiations, and much more.

Episode Highlights:
- How to use your previous career to jumpstart your entrepreneurial venture
- Things to consider before establishing a business path.
- How to set up the basic financial infrastructure you need for your business
- The importance of protecting your intellectual property
- How to find the right trusted professionals  for legal and financial well-being of your venture
- Why not to pursue venture funding especially for women over 30
- The simple and "safe" funding path to secure friends and family funding for small, fledgling ventures
- What makes a media business unique and challenging to run
- The only thing that matters for getting pricing right
- Ways to break into power networks for budding entrepreneurs.
- Intuition or planning? The correct way to lead a business, financially.
- The hidden risks of being too open with your business plans