EP 176 What Startups Need to Know About Conversion Rate Optimization

Feb 18, 2022 · 56m 4s
EP 176 What Startups Need to Know About Conversion Rate Optimization
Description

Conversion rate optimization is a valuable tool in a startup’s took kit. Especially for eCommerce sites. It helps you dive deep into your key audience and identify what language or...

show more
Conversion rate optimization is a valuable tool in a startup’s took kit. Especially for eCommerce sites.

It helps you dive deep into your key audience and identify what language or messaging best speaks to their needs, resulting in greater customer conversion and retention.

Our guest, AJ Davis, is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

To learn more about how the Experiment Zone can help your startup grow, please visit: https://experimentzone.com/

Follow and connect with AJ and the Experiment Zone on social:

LinkedIn: https://www.linkedin.com/in/ajdavisatx/
Twitter: https://twitter.com/ExperimentZone_
Facebook page: https://www.facebook.com/StartupInsightsPodcast
Instagram: https://www.instagram.com/ajdavis_atx/
Youtube: https://www.youtube.com/channel/UCJMkmKk6Rw6s5pLRnMgnV6w
Pinterest: https://www.pinterest.com/startupinsights/

00:00 - meet CRO specialist AJ Davis!
07:30 - AJ's pre-entrepreneurship story
14:00 - how AJ launched Experiment Zone AND turned her employer into the first customer
22:10 - what is conversion rate optimization
25:30 - how Experiment Zone helps you convert visitors into customers and retain those new customers
29:10 - If we just test red button or blue button, we don’t learn a lot about our customers.
34:15 - how to use your Shopify analytics to improve your conversion rate optimization
40:40 - why hiring a CRO specialist will help your startup grow faster
43:25 - advice for diluting bro culture dynamics
48:50 - why framing everything as an experiment will help you fail faster

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com
#croforstartups #conversionrateoptimizationforstartups

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist


GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter
show less
Information
Author Startup Life Show - Ande Lyons
Organization Startup Life Show - Ande Lyons
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search