PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol, Maxim, Techwalla, Fodor's Travel, Discovery News and many others. Also an author, podcaster (The Family CTO) and speaker, he's especially drawn to devices dedicated to travel, audio and power, but considers himself a tech generalist, excited to share info about cool, practical gadgets (and non-tech stuff) with anyone who'll listen. We dig into the paid aspects of journalism today and of course how marketers continue to get it wrong invading privacy and lacking empathy.