The guest of this episode, Una Bejtovic has three decades of experience in media and public relations, with human rights as a red thread for more than two decades. She decided to use the tools she masters to give back to society. She believes that “public relations can contribute to a better understanding among the people and make us better individuals.”

She studied human rights 10 years after starting her media career and only 6 years after the Dayton peace agreement. The European Regional Master's Programme in Democracy and Human Rights in South East Europe marked a turning point in her life. This program helped me to realize how privileged I was, so I felt the need to help those who are not as privileged as I was. We need more civic courage. Values like solidarity, empathy, honesty are the ones that need to be implemented throughout society in all possible ways.

Her advice to graduates: Give your best every day to be a better professional and to be the one who can help others. She warns against the current push for entrepreneurship: having your own company is not for everybody.