Ep. 25- Showing Target Accounts Their EXACT Future with Interactive Demos w/ Andy Binkley from Tourial l Scrappy Playbooks
Dec 18, 2023 ·
30m 48s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs...
show more
In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs interactive, personalized tech stack demos for key target accounts to provide value and demonstrate ROI.
Key Discussion Points:
- Building an ABM strategy with targeted interactive demos (00:00:53)
- Necessary technology and budget considerations (00:05:15)
- Step-by-step tactics to implement the playbook (00:08:56)
- Managing potential roadblocks with mobile compatibility (00:23:27)
- Achieving pipeline impact and results (00:24:39)
show less
Key Discussion Points:
- Building an ABM strategy with targeted interactive demos (00:00:53)
- Necessary technology and budget considerations (00:05:15)
- Step-by-step tactics to implement the playbook (00:08:56)
- Managing potential roadblocks with mobile compatibility (00:23:27)
- Achieving pipeline impact and results (00:24:39)
Information
| Author | Mason Cosby |
| Organization | Mason Cosby |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments