Ep. 30 Jason Miller of Tyk
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Description
B2B marketing is always changing, and today we're seeing brand make a major comeback. In this episode, we are joined by https://www.linkedin.com/in/jsnmiller/, Head of Brand Marketing Demand and Content at...
show moreIn this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
- The relevance of risk-taking in marketing for groundbreaking impact
- Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
- How to future-proof companies by focusing on customer value rather than solely serving sales
- The importance of balancing long-term planning with agile marketing adaptations
Information
Author | Sweet Fish |
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