Sequel, the femcare company behind The Spiral Tampon, is the first company in 80 years (!) to redesign the tampon. Sequel was founded by Stanford graduates and athletes, and I’m joined by co-founder and CMO Amanda Calabrese on this week’s episode of If I’m Honest with Julia Landauer. We discuss how personal experiences with menstruation in sports led Amanda and her co-founder Greta Meyer to research other people’s relationship with tampons for a product design class at Stanford. With grants secured immediately after college to research and develop their vision, they identified an issue with traditional tampon shapes and re-engineered the design. As a woman co-founder for a women-focused product seeking venture capital funding, which is largely male-dominated, Amanda learned the importance of storytelling and personal branding as a way to connect with people. We also discuss Sequel’s incredible early partnerships with Stanford Athletics, Athleta, USL Super League, and Athletes Unlimited and their future athlete roster. Learn more about Sequel at https://www.trysequel.com/ Follow Sequel on Instagram: https://www.instagram.com/trysequel and TikTok: https://www.tiktok.com/@trysequel You can follow Amanda Calabrese at https://www.instagram.com/apcalabrese/   Learn more about Julia Landauer at https://julialandauer.com/See omnystudio.com/listener for privacy information.