Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media - getting them positioned as thought leaders/experts in whatever niche they’re in - securing the media coverage, but also securing the firm as a whole covering their case wins and matters they are involved with. On the content side, they work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize a lot of that content for public relations purposes. If you are interested in contacting Michelle, please reach out by visiting their website at www.rep-ink.com or you can email Michelle directly at michelle@rep-ink.com.

On This Episode, We Discuss ...
• Determining Your Subject Matter Sweet Spot
• How to Present Yourself in a Different Way to the Media
• Goals for Law Firms When Engaging with PR Firms