EP 78: Using Video for a Better ROI on Email Marketing In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses.  Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships with individuals in all roles when building a brand while aiming for brand longevity. Tyler and Jon's Words of Twisdom feature a quote by Jeff Sheldon (@ugmonk) this week. Join Tyler, Jon, and Oli for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:58 - What’s in the News | Uber’s Partnership with Adomni 04:53 – Featured Guest: Oli Bridge  05:38 – What is Bonjoro? 06:55 – Oli’s Background 08:48 – E-Commerce Marketers' Results with Bonjoro 10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI 12:17 – Video Marketing 14:08 – Creating Content 15:08 – Bonjoro's Marketing Strategy  16:23 – Key Lessons from Affiliate Marketing 17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns  19:36 – Most Effective Channels for Customer Acquistion 23:16 – Tracking Bonjoro’s PR Strategy and ROI 25:20 – Oli’s Key Takeaway 26:15 - Words of Twisdom 30:32 - Outro Featured Guest | Oli Bridge LinkedIn Bonjoro What's In the News  Uber’s Partnership with Adomni Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes