Michael Schein is a notorious marketing guru who used a rockstar mentality to deploy a tool more persuasive…than persuasion itself. He is a bestselling author and Chief Hype Artist at MicroFame Media, the New York agency using the subtlest of approaches to make idea-based companies famous in their fields. Through reverse engineering and a pioneering manifesto, he has cracked the code to owning your outcome. It’s more than attention-getting. It’s hype…and it’s real.

For Michael's Book: https://michaelfschein.com/the-hype-handbook/

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