In this episode of Edinburgh Business Stories, we sit down with Fraser Smeaton, the co-founder of MorphCostumes, the UK's leading direct-to-consumer fancy dress retailer. 

Originally skyrocketing to fame with their iconic Morphsuits, MorphCostumes now offers over 1,000 costume designs for every occasion, from Halloween and Christmas to stag and hen dos. With major licensing deals with Marvel, Hasbro, and WWE, the business has expanded globally, selling in markets like the USA, UK, and beyond.

Join us as we discuss how this entrepreneurial journey began, the challenges of scaling a business internationally, and how they achieved a record £33.1 million in turnover in 2022, marking a 72% year-on-year growth. Whether you’re into e-commerce, retail, or just curious about the business behind your favourite fancy dress, this conversation is packed with insights on risk-taking, decision-making, and the power of continuous innovation in a competitive industry.