While it's not entirely accurate to say that Drake "fell off" since Kendrick Lamar emerged as a significant force in hip-hop, it's true that their rise to prominence has shaped the landscape of the genre. Here’s a breakdown of how their paths have intertwined and affected each other's careers:

1. **Competitive Atmosphere**: Kendrick Lamar burst onto the scene with his critically acclaimed album *good kid, m.A.A.d city* in 2012. His artistry brought a new level of lyrical complexity and storytelling to mainstream hip-hop. Simultaneously, Drake was already established as a top artist, but Kendrick's approach challenged the status quo.

2. **Perception of Authenticity**: Kendrick is often praised for his authenticity and connection to the struggles of his upbringing. This contrasted with some perceptions of Drake as more commercially focused. This has led some fans to elevate Kendrick while questioning Drake's artistic direction over time.

3. **Diss Tracks and Competitive Spirit**: The competitive nature between the two artists became evident through various tracks and public statements. Kendrick's verse on "Control" called out several rappers, including Drake, and sparked discussions about competition and authenticity in hip-hop. While some viewed Drake's response as muted or absent, others interpreted it as a strategic decision to maintain his brand.

4. **Musical Evolution**: Drake has continued to evolve his sound, exploring different genres and styles, which has attracted both praise and critique. Some fans feel that he has strayed from the elements that initially made him a standout artist, especially compared to the more consistent themes found in Kendrick's work.

5. **Chart Performance**: While Drake remains one of the most commercially successful artists, some critics argue that his dominance has waned slightly in the face of Kendrick's impactful releases and the emergence of other artists. However, it's essential to note that musical success can be subjective, and both artists have loyal fan bases and continue to achieve significant milestones.

In summary, while Kendrick Lamar's rise has influenced how some view Drake's career, it's not necessarily a narrative of falling off but rather a shift in dynamics within hip-hop. Both artists have carved out their unique places in the industry, and their differing styles offer fans a rich variety of music to enjoy. Would you like to delve deeper into specific albums or moments in their careers?