In this episode I chat to Zach Person who works closely with the team here at Dearin & Associates and is an expert when it comes to sales and business strategy.

Zach is on the ground in Chicago and we explore the US market, why foreign companies often struggle to get traction there and what you can do to break ground in what is often considered the “holy grail” for businesses around the world.

Join us to find out:

• What is happening in the United States right now
• How B2B sales work in the US, compared to elsewhere in the world
• The differences between each region and what you can do to branch out
• Why copy and pasting your strategy is just not going to work when expanding within the United States markets
• The top mistakes that companies make when entering the US

Although there are some key similarities across the US, there are some fundamental differences between each region, and Zach breaks down what you will need to do to adapt and succeed from a marketing and sales perspective.

The US has enormous potential for many international companies, but only for those that do it right. If the United States is on your list of countries you want to expand to, then this episode will highlight what you need to know to get started on the right foot.

Please enjoy!