Eric Johnson - The Elements of Choice

Jan 31, 2022 · 27m 50s
Eric Johnson - The Elements of Choice
Description

Bill Horan talks with Eric Johnson, author of THE ELEMENTS OF CHOICE. Eric will discuss why it is an illusion that we alone determine what we choose, how presentation can...

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Bill Horan talks with Eric Johnson, author of THE ELEMENTS OF CHOICE. Eric will discuss why it is an illusion that we alone determine what we choose, how presentation can change what we choose, why we must be aware of "change architecture" and what "plausible paths" are.
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Author 90.3 WHPC
Organization 90.3 WHPC
Website -
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