EUVC #289: Vincent Touati-Tomas, Head of Marketing at Northzone on marketing for venture capital funds
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Today, we have https://www.linkedin.com/in/vincent-touati-tomas/?originalSubdomain=uk with us. Vincent is the Head of Marketing at https://northzone.com/, a global VC firm Northzone that has raised more than ten funds to date, with its...
show moreNorthzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing.
Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class.
Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02:18 Vincent's Journey into Venture Capital
00:04:15 The Power of Podcasting in Vincent's Career
00:05:51 Marketing Strategies for VC Firms: Insights from North Zone
00:18:36 Building Relationships and the Importance of Content in VC
00:39:54 The Transparency Challenge in European Venture Capital
00:40:48 The Importance of Public Performance Metrics
00:43:18 Liquidity and Performance: A European Perspective
00:46:46 Marketing and Operations: Dream Structures for VC Firms
00:56:03 Building a VC Brand: Narrative and Franchise Development
Information
Author | The European VC |
Organization | The European VC |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company