Exploring Music in Your Brand with Max Kickinger of Raven and Finch

Apr 26, 2017 · 37m 51s
Exploring Music in Your Brand with Max Kickinger of Raven and Finch
Description

Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies. Some of the topics discussed in this...

show more
Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies.

Some of the topics discussed in this episode:

-Profile and profit projects

-The role of digital and technology in musical composition

-Helping companies clarify what they hope to achieve with music

-Understanding the importance of a competitor’s musical brand

-Sound logos

-Hearing as an untapped sense in branding

-What we can learn about musical branding from the James Bond franchise

-The role of first, second, and third screens and how sound can direct a customer from one to another

-The importance of knowing your customers’ musical tastes
show less
Information
Author The Businessology Show
Organization The Businessology Show
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search