The biggest challenge of social media marketing is to develop pieces of communication that have the potential of becoming viral. This is why big companies pay special attention to their social media presence. They hire specialists to handle their profile on social media networks. They choose the best writers and art directors to tailor their messages for those people who belong to the core target group.

Analysis is important. Each campaign brings a new opportunity of seeing what worked and what didn't.
http://meeting.onesocialknack.com