Fairgrounds’ Michael Schultz on Craft Coffee, Choice, and Community

Sep 16, 2024 · 22m 27s
Fairgrounds’ Michael Schultz on Craft Coffee, Choice, and Community
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Join U3 co-founder Kristi Ross and her co-host Greg Hess in a conversation with Michael Shultz, founder of Fairgrounds Craft Coffee & Tea, a café experience founded on the principles...

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Join U3 co-founder Kristi Ross and her co-host Greg Hess in a conversation with Michael Shultz, founder of Fairgrounds Craft Coffee & Tea, a café experience founded on the principles of diversity, choice, and community.

After two decades working in the restaurant industry, and with his first child on the way, Michael started to think about the legacy he wanted to leave behind. He wanted to find ways to make systemic change, touch the lives of other people, create opportunities for others, and make people happy. So, two days before his daughter was born, Michael took the leap into entrepreneurship with his first café

In 2016, that journey, and his focus on making positive change, led him to create Fairgrounds Craft Coffee & Tea, a café experience founded on the principles of diversity, choice, and community. As part of Infuse Hospitality, which services more than 40 million square feet of custom food and beverage solutions across North America, Fairgrounds allows customers to choose from a dozen coffee roasters, a variety of brewing styles, coffee flights, and chef-created food options. Today, Fairgrounds is thriving in four cities across the country, and meeting the wide range of needs that bring people to their cafés.

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