Local Talent: The Entrepreneur’s Handbook Podcast - Episode 23


This episode of the Local Talent podcast focuses on the business of business, with Jason and Carol nerding out on what makes a business run. Special guest Carol Wheeler is a business and executive coach who helps teams to recognize their strengths and achieve their goals. She tells Jason about the sweet spot number for teams, how money might demotivate your employees, and the best business advice she ever received.

Carol walks Jason through her elevator pitch and explains how she found the courage to switch from a steady career as a teacher to launching her own business. She explains her process of business coaching and unpacks the expectations she had before starting a business, and how they played out in reality. If you’re an entrepreneur, you’ll want to listen out for Carol’s advice on using LinkedIn to grow and market your business, and how to get out of being stuck in your zone of competence!

What did you think of Carol’s business advice? Would you hire a business coach? Get in touch with the Local Talent team and let us know what you think! Don’t forget to subscribe to the podcast so that you don’t miss an episode.


Timestamps

[0:23] Carol’s elevator pitch
[1:00] How Carol got into business coaching and handled launching a business during Covid, as a single parent
[3:23] “The only thing that has consistently worked is networking”: How Carol markets her business
[4:45] What’s the deal with LinkedIn, anyway? Carol shares her LinkedIn strategy
[7:52] The magic number when teams function
[9:00] Carol unpacks the Clifton Strengths Finder assessment
[11:52] The sales journey to hiring a business coach and how Carol pitches her services
[15:56] Carol’s plans for the future of her business and her struggles with town planning
[23:00] Expectation vs. reality: Being a business coach
[25:20] How Carol took the leap from teaching to being an entrepreneur and the outcomes she delivers for her clients
[27:20] It’s hard to price up the value you provide!
[30:58] “Let me tell you about money:” A surprising fact about the relationship between money and motivation
[34:58] Two other factors that help people to perform in their job
[36:49] Why longevity doesn’t always make you an attractive employee
[38:50] Lightning rooooouuuuuund!!
[42:15] What Carol wishes she’d known before starting her business and her biggest business mistake
[43:30] The best business advice Carol received and how it helped her to help her clients
[49:35] Balancing out the strengths and responsibilities of equal business partners
[51:38] Carol’s favorite business tool
[53:20] What are the most common struggles that teams have?
[54:40] Paddleboarding, quilting, reading: How Carol switches off her business brain
[56:05] The 10-year plan
[57:08] How Carol measures her own success
[1:01:02] Parting words of wisdom to aspiring entrepreneurs
[1:03:09] What we’ve got wrong about time management
[1:04:25] Do you have any competition?
[1:06:30] Where to go to get in touch with Carol


Highlight Quote
“Here's what the research says about money and salary: Money is a demotivator. And what that means is, if I think I'm being paid enough, or I think I'm being paid fairly, then money is neutral. But, if I don't feel like I'm being paid enough, or I feel like people around me are being paid more, or I don't think I can pay my bills, then money is a demotivator. I'm demotivated. So money doesn't actually motivate people.”
Carol Wheeler, Local Talent podcast, (31:06)

Links:
https://nopaleadership.com/
https://www.linkedin.com/in/carolannewheeler
https://www.facebook.com/NopaLeadership

https://txlocaltalent.com/
https://www.linkedin.com/company/txlocaltalent/
https://www.facebook.com/txlocaltalent
https://www.facebook.com/txlocaltalent
https://www.youtube.com/channel/UC1tzUASELeq89GBm1yeHIkw/featured
https://open.spotify.com/show/7N1EFqBxTHi7oHUAWEqCOE