Welcome back to your Winning Word Of The Day on The Starting Line podcast with host Cole Taylor. In this compelling episode, Cole dives into the crucial concept of focusing on your "who" before pursuing your goals. Discover how aligning your identity with your aspirations can dramatically transform your outcomes. Cole explains that even if you receive everything you’ve been praying for—whether it’s a relationship, a business opportunity, or financial success—it won’t matter unless you’ve become the person capable of sustaining it. By shifting your focus to who you are becoming, you can better attract and maintain the opportunities you seek.

Cole’s insights are practical and thought-provoking, offering actionable advice on personal development. Learn how to assess and enhance your identity to ensure that you are prepared to handle the successes you strive for. This episode is a must-listen for anyone looking to make meaningful changes in their life by starting with a deep understanding of themselves.



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