Foods of Spain Unites a Nation During the Most Desperate Days of COVID

Aug 18, 2021 · 26m 13s
Foods of Spain Unites a Nation During the Most Desperate Days of COVID
Description

As we adjust to life in the second half of 2021, we sometimes forget the sweeping effect that COVID 19 had on specific industries—particularly in some of the European countries...

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As we adjust to life in the second half of 2021, we sometimes forget the sweeping effect that COVID 19 had on specific industries—particularly in some of the European countries that were ravaged by the virus.  Here’s a heartwarming case of how Spain helped to raise the importance of its farmers and fisherman… and the significance of its local agri-food sector. 
 
Alimentos de España or Foods of Spain proves just how advertising can make a world of difference, and this award-winning program for the Ministry of Agriculture division of the Spanish Government from independent agency, SomosSapiens, helped a majority of Spaniards feel honored to be part of their country in desperate times and proud of its gastronomic heritage and the local Mediterranean diet.
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Author Deborah Malone
Organization Deborah Malone
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