Tracy Swedlow, editor-in-chief of InteractiveTV Today[itvt], interviews Doug Knopper, Co-Founder/Co-CEO, of Freewheel.TV, a video ad management platform which claims its prime goal is the management of ad monetization on all platforms. Specifically, Freewheel manages the rights for specific ad content (even if these are distributed on any device), traffics the right ads for that content, and manage the revenue sharing relationship between all IP owners. It's going to get a lot more complicated as advertising takes on new forms. Listen to the show. Read our daily news at http://itvt.com