As Hurricane Florence continues to gain in strength off the coast of Carolina, I'm reminded of the enormous amount of time I've spent preparing for events that didn't go as planned. Being in radio all these years shaped my thinking patterns of always being ready. No break goes on the air without it being written or planned out. I've never been a winger. So, the let down has always been what causes so much fear. Pretty much our entire lives we've heard, "If you build it they will come." In the major of all cases that statement is false. How many small businesses do we see closing their doors after only a few moments of what if? We invest a lot of drive, passion, loyalty and dedication into visions that feel like this is the moment. This isn't a Debbie Downer podcast. On today's show I openly talk about how preparing to be let down has become our bad habit. We go into projects convincing ourselves that something isn't going to work. We believe it will help soften the let down. You can't grow like that. I compare it to the second coming of Christ. While communities gather to greet the Great Creator, I'd be behind the massive amount of people rushing to prepare even more than what I have. We are addicted to being prepared. My mother endlessly warned her three boys to always change our underwear because if we're put in the hospital the doctors won't think badly. That's why my biggest dream in life is to one day be rich enough to wear brand new underwear everyday with a clean pair of brand new socks. How do you prepare for Hurricane Florence? Make not only yourself aware of the situation but loved ones outside the winds. We've been through a lot in the past ten years. Nobody wants one of these things knocking on their door. Companies bank on us being over prepared. Don't allow the letdown become your new battleground.