Transcribed
Glenlivet's Web3 Splash and the Future of Brand Marketing
Feb 23, 2024 ·
40m 28s
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Glenlivet's Web3 Splash and the Future of Brand Marketing
This is an automatically generated transcript. Please note that complete accuracy is not guaranteed.
Description
In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry...
show more
In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore:
show less
- How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market.
- The benefits and potential of Web3 marketing for brands, including:
- Enhanced brand storytelling and engagement.
- Reaching new and tech-savvy audiences.
- Creating unique and ownable experiences.
- Who exactly is the target audience for these Web3 initiatives?
- The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions.
- The current state of the spirits industry and how the slowdown is impacting marketing strategies.
- Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve.
- The potential challenges and considerations for brands entering the Web3 space.
Information
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
