Kate Goodall has spent a good portion of her adult life supporting women and women-led companies. As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven consumer behavior.”

An advocate for startup accountability through determining the right metrics and continually measuring progress, she also believes that marketing needs to improve by moving beyond promises and optics to having a more deliverable role in brand building and ensuring that all actions live up to mission statements.