Welcome to the Hi5 of Customer experience, a podcast brought to you by CXMLab. It will be a short, sharp and interactive podcast with some of the best minds in the business. This podcast will engage with senior industry leaders who are at the forefront of this battle for the consumers mind, heart and wallet.

In the third podcast we talk to Anjali Malhotra, Chief Customer, Marketing, Digital & IT Officer, Aviva India. The Indian Insurance industry has had its own challenges. Apart from the domination by LIC, mis-selling, direct- selling constraints, stringent regulatory framework, Indians approach to savings vis-a-vis insurance and brand building have all been big challenges. Listen in to an insightful discussion with Anjali and get her perspective on the future of #marketing #customerexperience #strategicmarketing #brandstrategy #marketingleadership