We are currently in the midst of cathartic transition for life, business and marketing. Most senior marketing professionals come from an era where there were limited media options, the customer journeys were pretty predictable and linear, brand loyalties were high, and the concept of a great customer experience was practiced by a few niche brands. The rules have now been redefined and are probably in the process of being rewritten. We now live in a world where infinite connections and sources of information and influence exist. This podcast will engage with senior industry leaders who are at the forefront of this battle for the consumers mind, heart and wallet. Undoubtedly customer experience will drive this transformation.

The first podcast is with Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India. Do join us on this journey and keep discovering what some of the best minds in the industry think and believe is the future of #marketing.
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