How One to One Marketing Is Transforming Companies | Chuck Moxley

Oct 20, 2022 · 18m 23s
How One to One Marketing Is Transforming Companies | Chuck Moxley
Description

Today we’re talking about how one to one marketing is transforming companies. There’s so much interesting dialogue in the market about commerce and care. Marketing and CX, and how that’s...

show more
Today we’re talking about how one to one marketing is transforming companies. There’s so much interesting dialogue in the market about commerce and care. Marketing and CX, and how that’s all coming together. I came across somebody that has enormous experience in this space of personalization marketing customer experience, and his name is Chuck Moxley. He is currently the Chief Marketing Officer at Blue Triangle and an Advisory Board Member of the Customer Experience (CX) Program at University of California, Irvine.

Why personalized marketing, or 1-1 is so important 3:07
Channels that are becoming more modern 7:37
Consumers now control the value of your product 10:10
Do you have the data? 13:28

“I was having these same conversations going ‘Oh my gosh, they still think of mass media and they still think of it the same way, and they’re using a playbook that’s a decade old.’ They don’t get that the world has changed, so the first step in all of this is a big mindset change. You have to realize the way things were 10 years ago just don’t work. And there’s other factors and other consumer realities, like the fact that the power is shifted. Consumers can now go read a thousand reviews. So it doesn’t matter what you put out there on the TV commercial, they’re gonna read the reviews, and if the reviews are crap and say the product doesn’t work, you’re not gonna make the sales.” 10:51

www.AudienceofOne.website
show less
Information
Author Gabe Larsen
Organization Gabe Larsen
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search