There’s 10,000 different ways to do it. But when it comes to setting goals (and prioritizing and measuring them) which way is best? Find out in this episode of Build, where Maggie talks to Rachel Neasham, VP of Product at Lola.com. Before joining the startup world, Rachel was an officer in the U.S. Army. But after four years at West Point, two deployments, and five years in the Army, Rachel was ready for a new challenge and eventually found her way into product management. Maggie and Rachel talk about the things they say are really top of mind for product leaders – like how to go from strategy to individual team goals, how to navigate the balance between being super quantitative with just shipping what makes sense, and how to develop roadmaps. Want to know what Maggie and Rachel say is the the real job of product leaders? Listen to the full episode.