Direct selling companies are one of the most innovative and forward-thinking types of businesses. It is no surprise that these companies have quickly embraced social media as a way to reach out to customers. However, not all direct sales companies are making the best use of this powerful tool for their business; some see it more as an obligation rather than an opportunity. But still, direct selling companies have seen an increase in the use of social media for a variety of reasons. The most significant reason is that it has allowed them to interact with their potential and current customers on a personal level, which has been very beneficial to businesses in this industry. For many direct selling businesses, social media activities are seen as a chore rather than an opportunity to reach out to potential customers. Here, we are discussing some of the direct selling social media strategies that have been adopted by direct selling businesses.

In today's marketplace, customer happiness is a key driver of business success. One way to increase the happiness of customers is to include more user-generated content in your marketing strategy. A new study shows that more user-generated content on a company's website leads to happier customers. User-generated content has a very strong influence on customers, especially because these are reviews that come from real people who have experienced the product or service. These reviews will be more credible than any other form of advertisement because they are honest and unbiased.