How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber
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Description
Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP...
show moreStructuring and framing brand strategy 2:56
Helping brands stand out in the market 8:31
Do companies find success when they incorporate these strategies? 11:16
A quote to live by 15:32
“I always say ‘Do you know that you have a gap?’ And I think that most brands, and when they develop brand strategy, don’t really recognize that there is a gap between what they think they’re doing in customer experience for their customer and how the customer perceives it.” 3:23
@bettina_says
Information
Author | Gabe Larsen |
Website | - |
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