Jordan Choo of Kogneta Marketing, does a deep dive with us in this episode of The Advisory Board podcast. We discuss what closed loop marketing is, why it matters to franchise systems (or any business), and how to get started.

Learn how you need to set up your data flow from your lead sources for attribution, your CRM for pushing data back, and your analytics platform for tracking true lead source ROI.

Franchise systems that are implementing closed loop marketing are experiencing significant growth in sales, lead conversions, and marketing ROI, while in some cases, they're reducing their overall lead flow and sales overhead.

Incredible stuff. Thanks for sharing, Jordan!