Asking for referrals can be hard! I’m going to share how to make it not only easier but a natural part of your life as a hotelier/innkeeper.

As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals.

Unfortunately, referrals do not happen effortlessly.

Yes, you might get the odd referral, but if you want your business to grow you have to both earn and ask for them.

Let's begin by talking about how you can earn great referrals from your guests.

"You can start by giving them an experience they will remember, you want to WOW your guests"

Here some ways you can amaze or wow your guests:

1. Show your interest by really listening to them
Ask the right questions during the check-in, in your restaurant, at the bar and listen to the answers but don't make it obvious.

Why?

All these answers can be recorded in your guest's profile to be used later.


2. Have the Appropriate Software System

Ensure your guests 2nd, 3rd or 100th visit is as good as their first. Have systems in place to guarantee you are able to have the same degree of service on a consistent basis.

A quality check-in system should enable you to build a profile for the guests that you can use for every visit.


3. Hire the Right Employees

As I had mentioned in Series #2 "Employee Development", compassion cannot be taught, you can't give employees the desire to bend over backwards for customers.
Hire employees that can show compassion with your guests. Have the appropriate systems and tools in place in order for them to deliver first-class service.


4. Know your Guests

Learn your guest's names and use them. Also, teach your staff to recognize and remember loyal guests. This will form an immediate sense of hospitality that they'll certainly find flattering.



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