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Have you tried sending press releases, connecting with journalists and seemingly every other ‘trick in the book’ to get your organization into the news cycle only to be met with crickets? Then today’s episode with nonprofit PR expert, Nadia Tchoumi, is exactly what you need.
If you’re an Awesome Admin, many of these lessons can be applied to building your personal brand and getting visible to land those coveted Salesforce roles. Be sure to listen until the very end as I’ve also recorded a special PS to give you some quick lifts to build the tracking Nadia and I talked about into a nonprofit’s Salesforce org!
Nadia began her career as a journalist traveling across Canada. She often received press releases and inquiries from nonprofits about good, important work they were doing to support their communities and wanted to include all of them in her stories. Unfortunately, many of them missed the mark with their communications and didn’t end up making it into the publications they wanted. This led Nadia to eventually found New Hope Media as a place where she could help nonprofits get the visibility they needed.

Tips for getting your story seen:

• Build relationships: Cold calling newsrooms is often not the best route. For the best chance of making it into the news cycle you’re hoping for, build relationships with the reporters, journalists or creators at the outlets you want to be in.
• Once you have the interview, give it legs!: Social media can be fickle for getting actual exposure, but it’s great for helping extend the reach of interviews, spotlights, or any other type of coverage you might get from traditional media. Help extend the reach of your hard earned exposure by putting it on the internet with social media!
• Track it: The power of tracking your PR efforts lies in helping you build deeper relationships with the organizations you want to be in and the individuals who work there. What should you be tracking when you’re trying to get noticed in bigger outlets?
• • Who you are connecting with. Not just the organization, but the specific people there
  • What stories you’ve pitched them
  • Which stories they’ve picked up
  • The type of coverage they’ve given (positive, negative, etc)
  • Have they come to any of your events? Engaged in any of your initiatives?
  • Media engagement goals
• Goals: Set very small, attainable media engagement goals each quarter. When you’re first starting out you shouldn’t be aiming for more than 1 engagement each quarter to build confidence and quality.
• Tackle your fears: Realize your own areas of expertise, value yourself and your experiences. Get outside of your comfort zone!
• Evaluate: How did you do communicating the core message? What happened after the interview? Not just in donations or direct emails/calls to your organization, but did you suddenly get more followers on social media? Did your website traffic spike? (Track it!)
• The BEST strategy: consistency. Don’t give up!

Links:
Find out more about how Nadia can help your organization here: www.newhopemedia.ca
A free resource Nadia shared to help you write better press releases: https://mailchi.mp/403b00fc23b6/3reasons