How to Grow A Franchise Brand

The Advisory Board | Expert Franchising Advice for Franchise Leaders

Transcribed

How to Grow A Franchise Brand

Jun 5, 2023 · 45m 47s

Description

Welcome to the Advisory Board Podcast Season 3 with Dave Hansen, where we dive deep into the challenges faced by growing and emerging brands. In this episode, we explore key...

Welcome to the Advisory Board Podcast Season 3 with Dave Hansen, where we dive deep into the challenges faced by growing and emerging brands.

In this episode, we explore key aspects that brands often struggle with and discuss strategies for sustainable growth.

Here are the highlights from today's podcast:

Territory Sales and Franchise Fees:
- The importance of understanding market dynamics and protecting territories for sustainable growth.
- Balancing franchise fees to attract the right franchise owners while avoiding undercapitalized candidates.
Robust Item 19s and Franchisee Acquisition:
- The significance of transparent and informative Item 19s in the franchise disclosure document.
- Exploring avenues for finding qualified franchisees, such as FSOs, coaching, hiring, or broker networks.
Marketing Strategies and Partner Alignment:
- Choosing between FSOs and in-house marketing for lead generation.
- Evaluating track records, support infrastructure, and alignment with brand values

Erik Van Horn is known for his expertise in franchising and has become one of the most coveted advisors in the niche. He is a family man, master connector, mentor to early-stage brands, and lifestyle investor. Erik’s passions are helping brands scale and inspiring people to stop trading time for money. Learn more about Erik here: https://scalablefranchise.com.

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